Cracker Barrel

NEWYou can now listen to Fox News articles! The botched Cracker Barrel rebrand and subsequent about-face has captivated Americans and highlighted social media's role in harnessing change.A week after Cracker Barrel unveiled a new logo…

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker…