Iconic N.J. ice cream shop to open 2nd location soon. Here’s what we know.

Nasto’s Old World Desserts, a longtime landmark in Newark, is planning an expansion, with a new store set to open in Middlesex County.

The iconic ice cream shop announced on Instagram over the summer that it plans to open a second location this fall, at 992 St. Georges Ave. in Woodbridge.

On Aug. 21, the owner replied to a customer comment on Nasto’s Facebook page that the business was “hoping for November” for the opening.

“We’ve been looking for quite some time,” Frank Nasto, third-generation owner of the family-owned business, told NJ Advance Media earlier this year. “I’m originally from Middlesex County and we’ve been wanting to move to the Central Jersey area.”

Nasto's Ice Cream Co. in Newark — Assorted desserts sit in a freezer ready to be purchased at Nasto’s Ice Cream Co. store on Jefferson Street in Newark on Tuesday, Nov. 29, 2022.Julian Leshay | For NJ Advance Media

The ice cream shop has been serving Newark’s Ironbound neighborhood since 1939.

It’s the first time the business had expanded in 86 years of operation.

Generative AI was used to produce an initial draft of this story, which was reviewed and edited by NJ Advance Media staff.

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