The original FIFA World Cup coming to Montreal
While Montreal might not be hosting any games of the 2026 FIFA World Cup, fans of the beautiful game will have the unique opportunity to get up close with the original FIFA World Cup. For a sixth time, longtime partner with FIFA, Coca-Cola will hold the FIFA World Cup Trophy Tour with 10 stops across the country, including one in Montreal on
As the FIFA World Cup 2026™ approaches, Canadians will have a rare, once-in-a-lifetime opportunity to experience soccer’s most iconic prize—the Original FIFA World Cup™ Trophy, traditionally reserved for champions and world leaders. And this time around it will be in seven cities across 10 days in Canada, including 1 stop in Montreal. The event will kickoff in Vancouver on April 9, then make its way to Montreal on May 22.
The reason for this advance notice is that fans need to register for tickets and that opened on January 29 at this link https://www.coca-cola.com/ca/en/offerings/fifa-world-cup-26 .
Registration for tickets begins on January 29th, but we are offering you the chance to share the news with your audience a day earlier, on January 28th so they can be among the first to register while tickets last.
At each stop, the Tour will deliver fan experiences designed to celebrate the passion of the world’s game. The chance to see the original FIFA World Cup is only a small portion of the event. Attendees will also experience Immersive Coca-Cola fan activations and interactive soccer challenges as well as exclusive content opportunities with FIFA Legends.
During its global journey, the original FIFA World Cup Trophy will visit over 30 FIFA Member
Associations across 75 stops and more than 150 tour days. For the first time, 70 percent of the FIFA World Cup Trophy Tour by Coca-Cola will take place within the host nations, with seven stops across 10 days in Canada. The tour got underway in Saudi Arabia on January.